Riiing: Cream Packaging Reimagined as a Reusable Accessory

The visual concept of Riiing is inspired by the cowbell — a familiar symbol closely associated with dairy farming and milk production. Its recognizable silhouette became the foundation of the packaging design and transformed into a compact cream container for takeaway coffee. The project explores the idea of rethinking packaging not as a disposable object, but as something people may want to keep and continue using. The bell shape naturally lends itself to a second life as a keychain or bag char