Roja Brings Mexican Heritage to a Modern Ketchup Experience

Roja is a tomato ketchup brand built around Sofia’s story, from her family’s tomato fields in Michoacán to her kitchen in London. The brand is rooted in a simple idea: ketchup should taste like real tomatoes, not sugar. It brings together Mexican flavor, family memory, and a modern kitchen attitude. The identity uses a bold Roja wordmark paired with a butterfly-inspired icon. The mark is built from two mirrored “R” forms, creating a butterfly shape that connects to the idea of migration, just li