Roy&Joy Building a Playful Chocolate World Through Characters and Storytelling

Creating the identity for Roy & Joy was like stepping into its own little world. Our design draws profound inspiration from the enigmatic characters Roy, &, and Joy, their appearance, style, and the British-inspired city they inhabit. Each product in the confectionery line reflects their distinctive personalities and combines design elements from the exterior and interior of their vibrant world. Every detail is carefully considered, from the illustrations on each biscuit and dragee tube package