Sacred Vial. Brand Identity, Packaging & Product Design

Body Metamorphosis Today, the bathhouse is often seen as a place of relaxation and self-care. Yet in Slavic culture, it was something far deeper — a sacred space of transition, where rituals marked the passage between states, worlds, and stages of life. Inspired by this cultural heritage, we reimagined the bathhouse not as a wellness procedure, but as a ritual of transformation. Our research revealed that most wellness brands focus on comfort, relaxation, and everyday self-care. We chose a diffe