Shaking up a category witH Sam Kerr. This is Water with Aura

Most sparkling waters are sold as a compromise. Less sugar. Less calories. Less guilt. Less fun. With WAWA, we wanted to move the category away from restraint and create a sparkling water brand people would actively choose, not the drink they settle for. The ambition was to build a product that felt good before it had even been opened. The idea became Water With Aura. We developed the identity, packaging and wider brand world around feeling rather than function. The wordmark is soft, rounded and