Slamwich NPD Brand Design and naming. Hunger, Slammed

Slamwich is an NPD brand creation, named and designed by Simon Pendry Creative. The ultimate ice cream sandwich… packed with creamy caramel ice cream, coated in cracking chocolate, and packing a crunch! The Brief: Create a brand for our new NPD offering, a delicious caramel ice cream sandwich. This ‘big eat’ will be ideal for snacking on the run and be a real hunger buster for even the biggest appetite! The Opportunity: We wanted to celebrate the fun interactive BIG eating experience with a bold