Mid-air Studio

St Ida Spring imbued with the purity of an 11th century saint

2026 World Brand DesignWBDSGraphic DesignIdentityPackaging DesignIllustration

St. Ida Spring. Naming, brand creation and packaging design for a new spring water brand drawn from an unique Jurassic aquifer in the heart of Purbeck, Dorset. The brand takes its name and inspiration from an 11th century noblewoman & landowner of the historic estate in which the aquifer can be found. Ida was impressive, cultured and progressive - a patron of the arts and passionate about the land in which she lived and its people. She symbolises a lineage that travels back into Deep Time. The w

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