Strategy and Rebrand for Beckn by Small Town Folk

We reimagined the visual identity for beckn, a universal protocol enabling open, decentralised digital ecosystems. The world carries interconnectedness in its pocket, yet continues to function in silos. Envisioned as free, open, and accessible, the internet’s promise remains uneven – one that beckn reimagines through open, decentralised digital ecosystems. Having built beckn’s identity in 2020, the brand language was evolved from a quiet, minimal presence into one that feels bold, empowering, an