Student Anastasia Shulga Develops Next Page as a New Generation Bookstore Brand Connecting Reading With Youth Identity and Culture

Next Page — a New Generation Bookstore NEXT PAGE is a new-generation bookstore where reading becomes a form of self-expression. The brand speaks in a voice that is bold, lively, and full of character, addressing its audience as equals. Here, books are no longer perceived as an obligation, but as a superpower — a tool for identity, imagination, and personal growth. The project is aimed at teens and young adults — a visually literate generation that values not only content, but also form, style, a