Student Bakhmatskaya Anastasia develops the concept of “Kite Fest” using visual language inspired by the plastic of the kites themselves

“Kite Fest” is a beach kite festival based on the ideas of activity, movement and interaction with the elements. The festival unites both children and adults in a general impulse to launch their joy as high as possible. The slogan “Flew to summer?” Serves as an invitation and at the same time an emotional trigger that involves the visitor in the festival agenda. It sets a light, ironic tone and forms the image of the event as a transition point to a warm, festive season. The visual concept is ba