Studio Minerva Creates New Packaging for Julius Meinl’s Aluminium Capsule Range

Julius Meinl has a rich heritage in coffee culture, built around quality, ritual and the distinctive character of the Viennese coffee house. For its new aluminium capsule range, the challenge was to translate that heritage into a more contemporary format – elevating perceived quality, strengthening taste credentials and creating greater impact within an increasingly competitive category. Studio Minerva developed the packaging for the new range, creating a distinctive system that feels unmistakab