Studio Take Two Launches Pour’d as a Ready to Pour Cocktail Brand for Modern Home Entertaining

Cocktail culture in India remains largely venue-dependent. At home, the experience collapses, making it feel like a task requiring equipment, precision, and a level of skill most people don’t have and don’t want to acquire. The gap between wanting a great drink and knowing how to make one has never been satisfactorily closed by a product. Pour’d was conceived to close that gap by simplifying the cocktails. Pour’d was built for those who have discovered cocktails, genuinely enjoy them, and want t