Sundate - Building an Integrated Graphic Identity Through Characters and Typography

Sundate was created as a family-oriented lifestyle destination where every interaction is designed to encourage play, exploration, and shared experiences. Rather than relying on conventional event branding, the project set out to build an integrated graphic identity capable of growing into a long-term intellectual property while remaining flexible across physical spaces, digital platforms, merchandise, and communication materials. The central challenge was creating a visual language that could i