Sunday: A Sweet Rebrand for Getting Older

Sunday was born from the observation that wellness products often exist at two extremes: clinical and intimidating, or overly performative. In a market saturated with sterile supplement branding and rigid health messaging, Sunday explores what healthcare could look like if it felt emotionally comforting, visually delightful, and culturally self aware. The project reimagines vitamins not as obligations, but as small moments of joy embedded into an everyday ritual. The concept combines two emotion