Swaggy cart-head brand identity for Shoring by Qream

Shoring.io helps German retailers build software faster by delivering the right tech talent at the right time. The problem: in IT services, most competitors look and sound the same. Shoring needed an identity that would get noticed at the enterprise level and make one thing clear at first glance: this team lives and breathes retail. Qream built the brand around that insight. The central asset is a mascot, and it took several rounds to find the right one. Early concepts, from a friendly "Shoring