Tata Simply Better Protein Crunchy Makhana Packaging Design by De Icebreaker

Makhana Just Got Louder Makhana has always been the sensible snack choice. Light, familiar, rooted in everyday Indian consumption. But sensible does not have to mean invisible. When Tata Consumer Products approached De Icebreaker to design the packaging for the Tata Simply Better Protein Crunchy Makhana range, the ambition was clear: make healthy snacking feel louder, bolder, and far more shelf-disruptive than this category is used to. The brief was specific. A packaging design system that commu