Tavern launches high-octane RTD Hyper Blast to disrupt category blandness

Tavern’s ready-to-drink (RTD) beverage, Hyper Blast, is built to both disrupt and solve the category’s most pressing challenge: how to stand out. For a category defined by acceleration, where RTDs accounted for 50% of total alcoholic beverage innovation spend in 2025 (Nielsen IQ), Tavern sees that banal white cans and “safe” innovation products still dominate. Differentiation has become less about invention, and more about creating meaning. Hyper Blast is a 16oz, naturally-caffeinated with yerba