Teplo: Berry Kissels Inspired by Soviet Flannel Blankets

The visual concept for the “Teplo” (Warmth) berry kissels is inspired by the iconic Soviet flannel blankets many people associate with childhood, home comfort, and a sense of care. Their recognizable plaid patterns became the key visual element of the product line and formed the foundation of the packaging identity. The patterns not only help consumers easily distinguish between flavors, but also create a strong emotional connection with the product through familiar and comforting associations: