Tequila Folcklore Jalisciense, a Contemporary Interpretation of Jalisco

Folcklore Jalisciense began as a homage to Jalisco, a Tequila brand conceived to celebrate the culture, energy and visual richness of one of Mexico’s most emblematic regions. Rather than approaching that heritage through nostalgia or relying on the familiar clichés associated with Mexican spirits, the project set out to find a more contemporary interpretation of what Jalisco looks and feels like today. The central challenge was to create an identity that could feel unmistakably connected to its