That Joe: Pizza Shop Branding by Tanaya Designs

That Joe is a pizza brand built from the inside out, starting with the food, then designing everything around how people actually interact with it. Instead of treating branding as decoration, the goal was to create a usable brand system that shows up in real moments: reading a menu, opening a box, waiting for a slice, sharing food, or eating straight from the box. Every touchpoint was designed to feel intentional without trying too hard. The visual language is deliberately simple: bold illustrat