The Creative Pack Brings Italian Riviera Energy to Amalfi Soda Packaging Design

Amalfi says it all in the name – a quintessential Italian beverage with an equally Italian look to compliment the product. Designed to be in the refrigerator case at airport concessions, the Amalfi brand and design needed to be eye catching, memorable and most of all, feel like a relaxing vacation to the coast of Italy. Inspired by old, nostalgic Italy, Amalfi’s design is more classic in its look, yet full of personality through its typography, illustration and patterning that is rich in color t