The Edison Agency Delivers a Vibrant Visual World for Kettle Ridge Cut That Amplifies Crunch, Character, and Category Impact

Reigniting snacking with street-food swagger. Kettle® set out to shake up the crinkle-cut chip aisle with Ridge Cut; a bold new expression designed to bring bigger crunch, bolder flavour, and real craft back into a tired corner of the category. The mission was clear: attract a younger, flavour-hunting audience and give the segment a long-overdue glow-up while still honouring Kettle®’s premium, slow-crafted DNA. To get there, we immersed ourselves in the colour, attitude and sensory punch of glob