The Nomad: Wanderers of the World

This project was developed for NOMAD, a cold brew coffee brand based in Saigon, for the launch of their Coffee in Bag series. From the outset, the name itself suggested a clear creative direction. “Nomad” evokes movement, curiosity, and a quiet sense of freedom. It reflects a state of being untethered yet present, drifting through places and moments with awareness rather than urgency. This idea is deeply rooted in human history. For the majority of our evolutionary timeline, humans lived as noma