Good Drinks / Wishful Drinking

The Single Fin Surfboard that Pours Gage Roads 'Single Fin' Beer

2026 World Brand DesignWBDSAdvertising

Gage Roads Brew Co transformed a single fin surfboard into packaging for their Summer Ale beer 'Single Fin'. For years, the surf community has argued over the best way to measure surfboards, and the debate continues to stir tension within the community: does using litres really add up? Gage Roads Brew Co. is aiming to stoke the debate by creating the first surfboard filled with beer. Partnering with legendary shaper Chris Garrett—aka Phantom Surfboards—the beer brand created a custom board that’

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