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The Taste of a Legend: Staropražské – a Bridge to Old Prague

2026 World Brand DesignWBDSIdentityPackaging Design

Background The Staropražské beer brand is a new product from the Moscow Brewing Company, created under the license of a classic Czech recipe. Staropražské was created in the heart of Old Prague, where brewing became part of the culture as early as 1357. The classic Czech brewing method and select raw materials preserve the consistent flavor, richness, and soft bitterness that distinguish true Czech beer. It is available in light and dark varieties. The brand's core audience is millennials who fo

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