Dozen Agency

The Ukrainian taste code of the Lyubystok brand

2026 World Brand DesignWBDSPackaging Design

The Ukrainian Taste Code Is the new defining message of Lyubystok, a brand founded in Ukraine’s Rivne region two decades ago. The company’s philosophy and mission are rooted in one idea: to continually reinvent and rediscover Ukrainian cuisine through the power of seasonings and aromas. As part of the transformation, the company turned to us to redesign its logo and product portfolio. Let’s begin with the first refreshed product line. Our Inspiration Came from one of the oldest symbols of Ukrain

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