Thirst

Thirst and Bruichladdich Unveil the Latest Black Art for Global Travel Retail – Evolving an Icon Through Mystery and Design

2026 World Brand DesignWBDS

Thirst has partnered with Bruichladdich to bring the latest chapter of Black Art to Global Travel Retail. First introduced nearly 15 years ago, Black Art remains defined by its refusal to explain itself with each recipe known only to Head Distiller Adam Hannett, and the experience left deliberately open to interpretation. For this latest Global Travel Retail release, Bruichladdich worked in collaboration with Thirst to evolve the existing Black Art proposition and visual world, building on the b

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