Thirst gives award-winning canned cocktail Snazzy an identity to match

Independent brand design and innovation studio Thirst reimagines the San Francisco RTD brand with a new identity built around ‘Dazzling Decadence’, designed to match its award-winning liquid and support its next stage of growth. Inspired by the classic American Arnold Palmer, Snazzy takes the familiar combination of iced tea and lemonade and brings spirits into the mix, with whiskey, vodka, tequila and rum expressions. Founded by David Peterson, the idea has its roots in Peterson’s childhood sum