Thirst

Thirst Gives Harbour Brewing Co. A Sun-Soaked New Identity

2026 World Brand Design Packaging, Identity Packaging

Craft beer has spent years competing to be louder, darker and more serious. Harbour Brewing Co. decided to head in the opposite direction. Working alongside the Cornwall-based brewery, independent design agency Thirst has unveiled a vibrant new identity and packaging redesign inspired by the freedom of the Cornish coast, the reward that comes after a day outdoors, and the simple pleasure of good beer shared in good company. Across beer and lifes

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