Thirst helps reignite Tennent’s for a new generation through rebrand and innovation pipeline

Thirst has partnered with Scotland’s most iconic lager, Tennent’s, to reposition the brand visual identity for a new generation and transform it from a legacy staple into a culturally relevant and evolving beer brand. Originally tasked with refreshing the core brand identity, the challenge was clear: while Tennent’s remained a national icon, it was no longer moving with the times. Among younger drinkers in particular, the brand risked being seen as familiar but not fresh and more associated with