Thooimai Mission – Plastic Free Rameswaram by Kirukal

The Brief Rameswaram is one of India’s most visited pilgrim towns — a place of deep spiritual significance and breathtaking coastline. It also has a growing plastic problem. Thooimai Mission, an initiative by the Government of Tamil Nadu, approached us to create a campaign for public spaces: highways, tourist entry points, temple surroundings, and gathering spots across the island. The mandate was to discourage single-use plastic and littering — not through passive signage, but through communica