Toronto’s TYPE Books Gets an Expressive New Identity by Marissa Korda

This rich and layered brand transformation for Toronto’s beloved indie bookstore, TYPE Books, is a celebration of literary culture in all its depth and variety. Designed by Marissa Korda, the refreshed identity evolves the brand while preserving the familiarity that has made TYPE a staple in the city’s literary community. The result is a careful balance of honouring what exists while creating space for something more expressive and alive. This visual system is built around diversity as a strengt