Trato is a Brazilian audiovisual production company founded by three directors from journalism, advertising, and cinema.

Trato is a Brazilian audiovisual production company founded by three directors, Lufi Rebel, Mateus Werneck, and Lucas Amado, whose backgrounds in journalism, advertising, and cinema shape the way the brand observes, decides, and builds narrative. Its practice brings together contextual awareness, intention, and rigor to lead projects in real-world settings, where the environment shifts in real time and decisions unfold alongside the experience itself. Rather than treating film as a final outcome