Typically Italian, but Made in Portugal: How the Peter Schmidt Group is Reinventing the Coffee Brand Bellissimo

For twenty years, Bellissimo has enriched Portuguese coffee culture with classically Italian roasts. Now, the Peter Schmidt Group has developed a bold new graphic look for the brand. Full of lifestyle appeal and confident ease, from packaging to campaign. The task for the Peter Schmidt Group: develop a holistic concept for the Bellissimo coffee brand – from visual identity and a restructuring of the portfolio to packaging design for both existing and new products. The goals: translate Italian co