United by Design Develops Hurns High Tyde Lagyr With a Premium Beer Identity Rooted in Welsh Heritage and Modern Appeal

Strategic redesign to premiumise a south Wales staple The challenge; To increase prestige, visibility and relevance Hurn’s stout, lager and bitter products have a strong history in Mid and South Wales with solid, established distribution across pubs, bars and hospitality venues. Hurn’s felt their three beers had begun to lose visual impact and stand out on the bar however. Our task was to increase their relevance and elevate their status to a premium product through a redesign. This should maint