Using Commercial Brand Strategy to Shape a Human Rights Identity

It all started with a simple question: how can an organization talk about the right to food without showing food? Through an open call, our studio was selected to develop the visual identity system for FIAN, an organization dedicated to defending the human right to adequate food. From the very beginning, the goal was clear: create an identity that reflected the organization’s professionalism while designing pieces people would actually want to keep. The kind of pieces that make someone ask, “Whe