Backbone Branding

"Different kitchens, one generous heart: Vantastic’s take on vegan food.”

2026 World Brand DesignWBDSPackaging Design

A warm, nature-inspired design with heart-shaped hands, playful details like a ladybug, and variations to reflect Vantastic’s flavors. We were tasked with rebranding Vantastic Foods, a producer of high-quality vegan products, to better align with its core values: care, love for customers, and a strong connection to nature. With this in mind, we developed a design that would emotionally resonate with consumers while staying true to the brand’s values and creating a sense of warmth and trust. The

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