Vanto Group spent decades transforming other organisations. Brand strategist Tátil Design turns that lens inwards

Brand design agency Tátil Design has unveiled a new brand identity for Vanto Group, encompassing strategy, positioning, verbal identity, visual identity and a custom typeface. The project represents one of the most significant brand investments in Vanto Group’s history – and a case study in what brand strategy can and should do for a business. For Vanto Group CEO Olga Loffredi, the decision to commission a full brand build – not a refresh, but an entirely new brand – was deliberate and long-cons