Verano — Ice Cream Packaging Identity by Akshay Arul Creative

ABOUT Verano is a conceptual ice cream brand designed to capture the vibrancy, warmth, and energy of summer through a contemporary packaging system. The project explores how expressive, seasonal branding can be structured into a cohesive identity that remains both playful and controlled. Positioned as a modern, lifestyle-driven product, Verano aims to create an experience that feels joyful, bold, and instantly recognizable. CONCEPT The core idea behind Verano is translating the essence of summer