Verdadero Tequila Brand Identity and Packaging Design by CreativeWise

Verdadero Tequila is an Austin-born tequila brand rooted in the traditions of Jalisco, Mexico. Made with mature Blue Weber Agave, natural spring water and wild yeast, the brand takes a considered approach to tequila making, with an emphasis on time, craft and the quality of the product. CreativeWise was brought in to rethink how that story showed up visually. The existing brand had a strong product behind it, but there was an opportunity to build a more distinctive identity around it and create