Weasy Food, a Pet Food Brand Built Around The Food Experience

Weasy Food, so good you would eat it yourself. When Weasy invited us to rethink the Food line, the challenge was bigger than redesigning the packaging. It was about finding an idea that could translate the personality of a brand that had already carved out its space in the pet market, while making the food itself the real star. That is where the concept So good you would eat it yourself came from. We started with a simple observation. In pet food, the animal is almost always the protagonist, whi