Where Heritage Takes Shape: the New GocciaBlu identity

The rebranding of GocciaBlu marks a new chapter for one of Italy’s historic mineral water brands. Developed by Design Group Italia in close collaboration with Gruppo Togni, the project brings together brand strategy, visual identity, structural design and packaging into a unified system that reinterprets the brand’s heritage through a contemporary design language. The project began with the ambition to rethink how GocciaBlu could express its values across every tangible and visual touchpoint. Ra