Where Stand Up Paddle Inspires Everyday Sun Protection

SUP, short for Stand Up Paddle, is a sunscreen brand inspired by one of the most iconic symbols of summer freedom and outdoor adventure: the paddle board. The project was born from a simple observation: consumers do not experience sunscreen as a cosmetic product alone. They associate it with movement, travel, water sports, sunshine, and memorable moments by the sea. Through our Data-to-Motion™ approach, we analyzed the visual and emotional codes surrounding beach culture and discovered that moti