Backbone Branding

White Flag:Even natural rivals can find common ground over a glass of wine

2026 World Brand DesignWBDSPackaging Design

Wine has a way of bringing people together, even when they disagree. From this idea, we developed a concept built around an unexpected but meaningful design. What better symbols to express this idea than a cat and a dog? Still, the design is not about conflict. It is about agreement and friendship. We used visually engaging images of a dog and a cat, their faces drawn close and nearly touching, with the silhouette of a glass appearing where they meet, symbolizing unity. As in nature, the closene

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