Widarto Impact Rebrands Malaysian Chocolate Brand Bino with a Bold New Identity and Packaging

Making Indulgence Unmistakable. Bino is a Malaysian chocolate brand from Bino Confectionery, known for bringing real ingredients together with a generous sense of enjoyment. The chocolate already had flavour, substance, and character. Its identity, however, felt closer to category convention than to the product itself. The brief focused on two things: a new logo and a packaging system with greater recognition on shelf. The work needed to express enjoyment without becoming childish, hold a premiu