Wild Bear Energy Gummies Brand Identity and Packaging Design

Wild Bear is a self-initiated brand identity and packaging concept created for a fictional American energy gummies brand. The project explores how the energy category can move beyond the conventional visual language of energy drinks and supplements to create something more expressive, collectible and character-driven. At the heart of the identity is the bear: a symbol of raw energy, strength and instinct. Rather than using it only as a graphic mascot, the idea was extended into the physical arch