WKD Unveils £10m ‘Got a WKD Side?’ Campaign to Recruit a New Generation of Drinkers, With Creative by Continuous

WKD, the popular ready-to-drink brand, has launched a major new campaign – ‘Got a WKD Side?’ – marking the first phase of a £10 million investment across 2026. Led by brand agency Continuous, the campaign brings back WKD’s bold, irreverent personality while reframing the brand for Gen Z. It will run as a 360° programme across OOH, VOD, digital, experiential and shopper, with a clear ambition: to re-establish WKD as the spark behind social moments. The work responds to a simple shift in behaviour