Xurubita by Xuso Jones: A Collectible Packaging System Designed for Digital Culture

The packaging for Xurubita by Xuso Jones transforms a traditional bakery product into a contemporary brand experience designed for the digital generation. Created for a limited-edition drop store concept, the project rethinks how food packaging can become part of the product itself — not only functional, but desirable, collectible, and highly shareable across social media and e-commerce platforms. The visual identity is built around a vibrant and geometric design system that gives the brand a bo