Yōkai Noodle Brand Identity and Packaging Design

Yōkai Noodle is a ramen brand inspired by Japanese mythology and the idea that every flavor has a spirit of its own. The identity reimagines yōkai as vibrant characters, each representing a distinct flavor, mood, and personality. At the center is the brand’s mascot: a mischievous spirit living inside a bowl of ramen, bringing the concept to life. The visual language combines expressive typography, bold illustrations, and vivid colors with a contemporary, playful approach to Japanese cultural ref