YWCA Hotel is renamed to Hotel Willo plus a major visual rebrand

Can a hotel name hurt its bookings? Hotel Willo is a boutique hotel in the heart of Vancouver—frequently acclaimed as Vancouver’s smartest stay. More than just an affordable and welcoming escape, every booking directly funds YWCA BC programs. Their former identity, “YWCA Hotel”, carried strong associations with the YWCA’s broader community and social services, which led people to assume the property was a shelter or women’s residence. This also overshadowed the real win here: the chance to enjoy